Social Responsibility

From conception, we wanted Strongly to have a positive impact not just on our customers but on everyone that encounters our business. That’s why we work hard to built every part of our business on sustainable, responsible practices.

Sustainable design and printing

All our clothes are embroidered or hand printed in the UK. All graphics are created by us and we work with local print and embroidery partners (Tony and James) within a 10 mile radius of our distribution centre, minimising the distance our orders need to travel.

Minimising wastage

We do our absolute best to minimise wastage but this cannot be eradicated totally. We never throw out any clothing. All wearable but unsellable items (e.g. misprints) are donated to local homeless shelters and charities. Any items that aren’t wearable are recycled.

Plastic free packaging

We only use 100% FSC approved paper delivery bags which are both recyclable and compostable.

Responsible suppliers

We are extremely selective about our suppliers and only work with those for whom social responsibility is also a priority. Below are some of our supplier’s key credentials:

Ethical Fashion Report

Our suppliers were ranked third highest in the Ethical Fashion Report 2022 among 581 other brands that were assessed. They have been included in this report for the past 5 years.

Amfori Business Social Compliance Initiative

Our suppliers are members of Amfori Business Social Compliance Initiative. Amfori is a leading business association for transparent and sustainable trade. Their vision, ‘Trade with purpose’ helps members monitor and improve their supply chains to deliver social and environmental benefits. BSCI incorporates all of our Code of Conduct including environmental sustainability.

Better Cotton Initiative

Our suppliers are partnered with Better Cotton Initiative (BCI) - the largest cotton sustainability program in the world, helping cotton communities thrive, while protecting and restoring the environment. BCI trains cotton workers in more sustainable farming practices, outlines and assesses compliance and has created a network of partners to connect supply with demand.

Carbon offsetting

We offset the carbon emissions from our supplier deliveries using carbonClick. carbonClick is a certified B Corp investing in global carbon offsetting initiatives.